AMF To Launch Second New Center Concept
Avenue E Entertainment Centers Will Target Adults, Families
Richmond, VA, Feb. 11, 2008 -
Following the successful introduction of 300, its upscale bowling brand, AMF Bowling Centers, Inc. announced today that it will launch a new entertainment center concept under the brand Avenue E.
“This is a major step in the evolution of our business,” said Fred Hipp, AMF’s President and CEO. “Anchored with bowling, Avenue E will include a selection of games and attractions designed to appeal to both adults and families with kids. We’ll also include a first class bar and casual dining restaurant, focusing our menu on pizza, freshly prepared in an open kitchen.”
“A little more than two years ago, we introduced our 300 brand of upscale bowling centers,” added Hipp. “That concept has been very successful, and we now have six 300s operating, with another five in the construction or late planning stages. We believe that Avenue E will be the perfect complement to our portfolio of traditional and upscale bowling centers.”
AMF expects to open six to eight Avenue E locations over the next two years, with the first planned for Surprise, Arizona in the metro Phoenix area. Markets either planned or under consideration for openings are: Kansas City, MO, Baton Rouge, LA, Charlotte, NC and San Antonio, TX, among others.
Facilities will range from 50,000 to 60,000 square feet. Plans include a dramatic media environment with premium Xtreme® bowling, end-to-end video screens over the lanes and flat panel TV’s throughout the bar area. Each facility will have a minimum of six private lanes, as well as party rooms adjacent to the oversized amusement area that will feature as many as 100 interactive games and attractions.
AMF Bowling Centers, Inc. is the world’s largest owner and operator of bowling centers, with 341 centers in the United States. Over 20 million bowling enthusiasts a year choose AMF’s traditional and 300 centers as their destination, bowling more than 100 million games. AMF is where America goes bowling. For additional information, visit www.amf.com.