AMF is saying goodbye to the penny with a one-day celebration
Everyone has an opinion about the penny. It lives at the bottom of bags, clutters cup holders, and rarely gets used, yet it has somehow stuck around for decades.
That is why AMF is marking the moment in a way that feels fun and easy to understand. On January 25, AMF centers across the country will host a penny retirement celebration, a one-day event where guests can buy two games of bowling at full price and get the third game for a penny. It’s a simple reason to stop in, bowl together, and finally put a penny to use.
Why is the penny being retired?
The penny has become part of everyday conversation again. News stories, social posts, and casual jokes have all circled around the same idea. Does the penny still make sense?
Rather than letting that conversation pass by, AMF is leaning into it. The celebration takes something familiar and turns it into a shared experience guests can actually participate in, even if it is just for a day.
It is a small idea that feels timely, recognizable, and easy to enjoy.
What to expect on January 25th
Guests who stop by on January 25 can enjoy their third game of bowling for a penny after buying two games, arcade games, food, and drinks, along with a simple nod to the penny’s sendoff.
There is nothing complicated about it. Show up, bowl a few games, enjoy time with friends or family, and be part of a moment that feels current and shareable.
It is exactly the kind of experience that works whether you plan ahead or decide to stop in the same day.
A fun reason to get out and bowl
AMF has always been about bringing people together in a relaxed, welcoming environment. Their penny retirement celebration fits naturally into that mission.
It gives guests a reason to visit, enjoy a few games, and talk about something everyone recognizes. Moments like this often turn into photos, conversations, and stories that carry beyond the visit itself.
If you are planning to stay a while, you can take a look at the AMF menu before you arrive and see what is available at your local center.
Perfect for casual visits and group plans
January is a great time to get out of the house, and AMF works for all kinds of plans. It is easy for a quick visit, a family outing, or a casual group hang.
If you are coming with a larger group, AMF offers social event options that make it simple to gather everyone in one place without extra planning. It is a natural fit for friends, coworkers, or families looking for something fun to do together.
Why moments like this matter
Not every brand moment needs to be a big promotion. Some of the most memorable experiences come from tapping into something people already understand and enjoy.
The penny retirement celebration is designed to feel that way. It is familiar, a little nostalgic, and easy to talk about. By turning a cultural conversation into an in-center moment, AMF creates an experience guests can take part in rather than just read about.
Join us for our penny retirement celebration
If you have ever wondered why the penny still exists, or joked about never using one, this is your chance to say goodbye in a fun way.
Stop by your local AMF on January 25 to celebrate with us, enjoy your third game for a penny, and be part of a moment that is simple, playful, and worth sharing.
To find your nearest location, use the AMF location finder and plan your visit.
Because even the smallest things deserve a proper sendoff.